The ultimate aim of your sweepstakes is to grow your audience and drive relevant actions which will help your business grow. This means you want to be directing the campaign towards your target audience, and your prize selection plays a major role in achieving this. If you offer a generic prize such as an Amazon gift card you will entice entry from users who want to win the prize, but have no real interest in your brand or offerings. These users are highly unlikely to become loyal followers or customers and they won't contribute towards any of your desired business outcomes, so it's best to avoid them by offering a prize that appeals primarily to your target market.
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Shopkick gives you points (or "kicks") for visiting retailers. When you walk into participating stores, all you have to do is turn on Bluetooth and enable location services and the app will add kicks that you can later redeem for gift cards. You can also get rewarded for scanning the barcode on an item, linking your Visa or MasterCard, or submitting your receipts for rebates.
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Online sweepstakes are an easy, fast, and free way to win all kinds of prizes, from life-changing mega sweepstakes to prizes that make sticking to your budget easier like gift cards or movie tickets. Once you've figured out how to get started, your next step is finding plenty of good, safe, and reliable sweepstakes to enter. Sweepstakes websites make this process much easier.