Stephanie Beaver began sweeping after the birth of her daughter, who required neo-natal intensive care that resulted in a $30,000 medical bill. Breanna Pollard, a college student in Texas, sweeps to offset the cost of tuition and textbooks. But sweeping isn't quite as reliable as a paycheck. "You can't choose what you win," says Lesley Gagnon, a 45-year-old in Iowa, noting that gift cards and prize packages won't pay your rent.
Greg Goodson cofounded Rafflecopter, a widget for running online giveaways, and has collaborated with companies like NBC and Gap on sweepstakes. In an e-mail interview, he said that companies typically decide to run sweeps for three reasons: "to grow their online presence, to drive some buzz for their brand, and to give back to their fans." But the relationship between brands and sweepers can be uneasy.
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Sweepstakes websites usually give you pertinent information about the giveaways they list at a glance, including how often to enter, who is eligible to win, and when the giveaway will end. Most directories take additional steps to help you find exactly the kinds of prizes you want to win, by letting you sort by the criteria that matter to you, such as prize category or entry frequency.
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